Customer-Driven-Marketing-Strategy Related Question Answers

51. Segmentation of international markets on the basis of overall economic development is an example of






52. The division of market on the basis of separate needs and behaviors is called






53. The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of






54. Segmentation of international markets such as amount of beaureaucracy in a country is an example of






55. The 'Harley-Davidson' which marketed bikes for female segment of market is an example of






56. The brand's superiority is based on its






57. The market which is segmented on the basis of age and gender of customers is classified as






58. Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of






59. The Toyota Corporation which produces several different brands of cars is an example of






60. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as






61. The market which is divided on the basis of 'income scale and family size of customers' is an example of






62. The VF corporation offering more than thirty premium brands is an example of






63. The market coverage strategy which captures the large share of one or more segments is called






64. The positioning statement first states the






65. The competitive marketing strategies plays a role in company's






66. The market segmentation based on customers seeking brands that deliver benefits is example of






67. The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as






68. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as






69. Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called






70. The market segmentation based on customers race and nationality is an example of






71. The companies that targets market very narrowly is called






72. The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in






73. The strategy that focuses on smaller segments and attract only few competitors is called






74. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called






75. The Apple customers who keeps buying same brand in every purchase is an example of






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